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                                      Negril 
                                        Chamber of Commerce Guide Training ProgrammePage #3
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                                        | Community 
                                            Tourism ... "The Way Forward"Continues......
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                                            Billy's 
                                              Grassy Park - Great Jamaican Food[Click On Photo 
                                              for a Larger View - 64KB]
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                                                Target 
                                                  Markets for Community Tourism 
                                                 
                                              
                                                The 
                                                  marketing slogan for Community 
                                                  Tourism is "where the beach 
                                                  ends, our country life begins...".The 
                                                  target markets are: 
                                                  the mature market - senior citizens, 
                                                  study and research groups, universities 
                                                  & colleges, church organizations, 
                                                  botanists, environmentalists, 
                                                  nature lovers, ornithologists, 
                                                  the independent traveler, Afro-Americans, 
                                                  Caribbean persons at home and 
                                                  abroad, socially conscious groups. |  
                                            
                                            Valley 
                                              View from Waterworks Nature Preserve[Click On Photo 
                                              for a Larger View - 68KB]
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                                                  Waterworks 
                                                    Nature Preserve Pool[Click On 
                                                    Photo for a Larger View - 
                                                    84KB]
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                                                    Community 
                                                      Tourism marketing is a 
                                                      way forward as is an integrated 
                                                      approach to the development 
                                                      of a country resulting in 
                                                      an improved quality of life 
                                                      for communities both in 
                                                      resort areas and rural areas. 
                                                    Community 
                                                      Tourism vacations 
                                                      and tours provides visitors 
                                                      with the real experience 
                                                      of the country. 
                                                    Community 
                                                      Tourism offers 
                                                      visitors diverse experiences 
                                                      and allows them to make 
                                                      friends easily.Community 
                                                    Tourism could be the catalyst 
                                                    for encouraging the broader 
                                                    industry to be ecologically 
                                                    sustainable.Community 
                                                    Tourism in 
                                                    many ways can set the standards 
                                                    for the rest of the industry 
                                                    to follow. To preserve and 
                                                    enhance those characteristics 
                                                    can make a community interesting 
                                                    and memorable.Be 
                                                    Clean.....Be Green!  
                                                  
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                                  | Back To 
                                    Main Page
 Community Tourism - Page 
                                    #1
 Community 
                                    Tourism - Page #2
 Community Guide Training Program Itinerary 
                                    - Page #4
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